Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in a number of popular search engines like google? You most likely wondered just what it would take so that you can achieve that elusive #1 spot in the major search engines result pages (SERPs). Search Engine Marketing (SEO) plays an important role in ensuring that your organization gets the best possible google search ranking, which can cause increased sales for your online company.
Search engine marketing is the method of modifying web page content and meta-information to boost the search engine ranking of your page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), plus the internal (links between pages on a single site) and external (links between pages on different sites) link structure of a website.
Impact of High Online Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engine listings to discover a specific service or product. Let’s examine factors that influence sales to discover how chesapeake search engine optimization can increase your revenues.
Three metrics must forecast online sales: the average ticket, the conversion rate, and the quantity of site traffic:
* The normal ticket is the amount of money spent by way of a customer on the typical transaction. Computer and electronics stores have high average tickets (hundreds or lots of money), while bookstores have low average tickets (tens of dollars).
* Website traffic is measured by the amount of site visitors, typically expressed as the amount of page views each month.
* Conversion rate is the number of sales divided by the quantity of page views a month, expressed being a percentage.
Let’s examine an example. The Ultimate Taupe Widget (UTW) store comes with an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views a month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed like a decimal * 5,000 page views monthly). Achieving a higher search engine rank will heighten the quantity of page views, and so increase sales. Within this example, if traffic doubles to ten thousand page views per month, UTW’s monthly sales should (approximately) double as well (to $5,000).
Keep in mind that a very high google search rank will generate a measurable surge in traffic only if you have significant marketplace curiosity about taupe widgets as well as your site appears inside the first thirty search results.
However, search engine marketing will not be planning to produce measurable results if you have minimal interest in taupe widgets. The #1 spot in search engine result pages will not be particularly impressive if perhaps two individuals seek out “taupe widgets” each month.
Role of Keywords in Seo
Keywords are words or phrases users provide to browse engines to discover information. Search engines examine page content to ascertain whether a particular page is relevant for the search word or phrase. Thus, effective keyword selection is probably the cornerstones of search engine optimization.
Each keyword is observed as supply (number of search engine result pages) and demand (number of searches). The easiest way to enhance google search rank is always to select keywords which may have favorable supply-demand characteristics; that may be, ones by using a relatively popular demand and a relatively low supply. It is far more difficult to improve the major search engines position of the page over a high supply, competitive keyword.
Good keywords needs to be relevant to your merchandise line, as well as your collection of business. A #1 rank for “navy widgets” is worthless should you sell taupe widgets exclusively. A possible customer will discover your page, quickly learn that you don’t sell any navy widgets, and promptly go elsewhere. In place, the conversion rate for irrelevant internet search engine hits is very close to zero.
Choosing a pair of target keywords is the first step in seo. Another step is utilizing them within the body, title, headings, and meta-tags of a page.
Are the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly in the surrounding text. Search engines like google use several strategies to detect excessive keyword density, or lots of keywords stuffed into hardly any supporting text, and may reduce the rank accordingly. A page has too many chespeake once they interfere with the normal flow of the text with a page and seem to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate which is already a household name, your company’s name is not really a descriptive title. Most search engine listings make use of the title tag as being the first brand of your listing in the search engine result pages. Strive to help make your title tag say “click me” to your prospective customer. “Superior taupe widgets – 50% off each day” is a great page title, while “Ultimate Taupe Widgets, Inc.” is not really.
Incorporate keywords to the headings around the page, and also into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords inside them nevertheless. The description meta-tag ought to have a precise description of the page, and also the keywords meta-tag should contain a collection of keywords (separated by commas) that list key concepts mentioned around the page.